Jilo carefully delineates the results: "In the month following But Eventbrite believes the Google Event searchĮxperience has been effective.
Increased traffic, conversions, or sales. Multiple ongoing SEO projects can make it difficult to determine exactly what results in "Initially, we weren't exactly sure what benefits we would To surface the event date, venue, and other key details to make the information stand out from "Because of the structured data, Google was able The team ran tests on various event pages. Eventbrite also used Search ConsoleĪnd Structured Data Testing Tool to eliminate any errors in the markup data.Īfter adding Google recommended structured data properties, Now, any event publishedĪcross Eventbrite has structured data markup, andĬonsumers in the US will be shown the enriched search results, allowing them to more easilyīrowse and discover things to do. The team made only minor tweaks to their structured dataĪfterward, and found the events experience to be extremely scalable. Working with a base template, "the actual implementation time Markets where the enriched event search is active.Įventbrite's SEO team followed Google's eventĭocumentation when implementing Event structured data more Searches for "concerts in Denver," an immersive-event discovery experience appears in Results often include advanced interactive features, which let users perform certainĪctions (such as viewing event details) while still in Search. Helps users find events through Google Search and other products such as Google Maps. The new search experience, which leverages Event structured data, We were interested in working more closely with Google Started to leverage the markup for events, we noticed that events were showing up Our SEO efforts," says Allen Jilo, an Eventbrite product manager. This made them perfectly prepared to participate in Google's new search experienceįor events on mobile when it launched in May 2017. On their website in 2015 to boost the online visibility and discoverability of creator'sĮvents. Their search engine optimization (SEO) team began using ZipRecruiter grows conversion rate 4.5xĮventbrite boosts traffic 100% with the events search experience on GoogleĮventbrite is the world's largest event technology platform, powering millions of events inġ80+ countries and territories.Monster India increases organic traffic 94%.Saramin increased organic Search traffic 2x by investing in SEO.MX Player boosts organic traffic 3x by maximizing video discoverability on Google.Large images in Discover improve CTR and increase visits to publisher sites.How Vimeo improved Video SEO for their customers.
0 kommentar(er)
